Beware of Lifetime Warranties
“Buy it for looks. Buy it for life.”
Moen purchased a great reputation, by dumping millions of dollars into its very clever marketing campaign. It makes the consumer think “great looks,” and they really stand behind their products. Moen isn’t the only company to boast of a “lifetime warranty.” Just google lifetime warranty to see what pops up.
Many companies will use the phrase “limited lifetime warranty,” at least alerting you that there are limitations. Be very, very wary with “lifetime warranty” claims, whether they are preceded with “limited” or not. From my experience, lifetime warranties are worthless and definitely not worthy of any consideration whatsoever, when making a purchase decision. This goes for Moen.
Let me tell you why, but before I do, Seth Godin writes on his blog that there is indeed at least one company that stands behind the phrase “lifetime warranty.” That company is Le Creuset, the “french enamel on cast iron cookware people.” My hats off to Le Creuset … I’ll be on the lookout for other companies of this ilk, but they are unfortunately few and far between.
Why are lifetime warranties worthless? While many lifetime warranties are different, you will generally find some combination of four significant limitations to lifetime warranties, that really reduce their value:
- Warranty Card - Many manufacturers require you to send in a “warranty registration card” (on your own dime, using your own postage), that contains your name and address, date of purchase, place of purchase, etc. There are many legitimate reasons for this warranty registration card, but it also helps the manufacturer prevent people from avoiding the limitations in a lifetime warranty. Additionally, most manufactures limit how long you can wait from the date of purchase, before you can submit the warranty registration card (usually a couple of months). If you miss this deadline, many manufacturers will disclaim your warranty. Because many people don’t send in their warranty registration cards, this is an excellent way for manufactures to weasel out of their lifetime warranty.
- Original consumer purchaser - You need to save your receipt, which most people will lose within the first year. You cannot transfer the warranty to someone else, even if they buy the product directly from you or they buy it installed in a home. Also, the warranty doesn’t apply, even if you buy a new home from a builder. In the case of Moen, if you are buying a home with Moen faucets, you are buying faucets without any warranty whatsoever. See Moen Warranty Information for more.
- As long as the original consumer purchaser owns their [fill in the blank: home, boat, car, etc] - The fact that you’ve installed a product in your home is immaterial to the product itself, but it allows manufactures to get out of the warranty sooner. If your name happens to be on the receipt, they will generally not ship a replacement to a different name. Similarly, they will not ship a replacement product to a different address, from what they have on file with the warranty registration card.
- Original packaging - While Moen doesn’t have this requirement, many resellers, distributors and manufacturers will require you to send in the original packaging to take advantage of a lifetime warranty. Again, just google “lifetime warranty” “original package” to get a sense of how common this is. Obviously, very few people keep the packaging of their purchased products for any appreciable length of time. From a seller’s perspective, this is a great way to weasel out of a lifetime warranty.
The above limitations will significantly reduce any warranty, lifetime or otherwise. I just personally find them onerous on a lifetime warranty, only because these limitations are so common and so damaging to the value of a lifetime warranty.
My advice is, stop thinking of Moen as high-quality faucets. They aren’t any better (or worse) than the average faucet maker out there. And, when confronted with any warranty — but especially “lifetime” or “limited lifetime” warranties — ask to see the “fine print.” Examine the warranty for the language above, and if it limits you in any of the ways above, assume the warranty is worthless. In other words, don’t make your purchase decision based on the warranty (or lack thereof).